It's a no-brainer: Black people know how to dress. We know how to photograph, get the party started, know of the best and most expensive clothing brands, hang out at the most exclusive spots, drive the fanciest of cars, sought out the best neighborhoods, drink the finest alcohol, befriend the coolest of cool and use the very best in gadgets and electronics. In fact, we do all of these and more, so well, that we usually do it better than every other human race on the planet. It's undoubtedly a title that's our for the taking -- hands down. I just have a question or two: How is that winning? What legacy is there to gain from this? Sure -- we get our 30 minutes of fame and might rake in a bit of cash from being brand whores while we still matter, but what real legacy are we leaving behind about ourselves as consumers besides Best Dressed and Most Monied Up Person You Know? We cut it when it comes to endorsement deals and advertisements, but why aren't we good enough to head up at an executive level for these companies? Why are we settling simply for being the face of this or that company? For as long as we're not heading up, creating or revolutionising anything worth acknowledging, the history books will never know us. We'll simply remain a means to an end and as cash cows for companies that have no respect for us but continue to flood our shores with their franchises because they know we don't have the drive and discipline to sustainably create our own.
No comments:
Post a Comment